SIMMONS x SCHMID
Art Installation & Branding Assets
Simmons x Schmid pride themselves on working in a hybrid and super agile way by putting the humanity back into B2B. To reflect this in a brand refresh with creativity at their core, they wanted to showcase brand assets that are tactile and analogue.
In collaboration with Carter Wong they reached out to Craig to create Acrylic Fusion brand assets based on the 'x' symbol within the brand mark 'Simmons x Schmid'. These brand assets are used across brand collateral from website, motion to print as well as being art installations sitting proudly in the SxS studio in London.
Client: Simmons x Schmid
Collaboration: Carter Wong
Agent: Lawless Studio
Videography & Photography: Garth Ivan