PENTAWARDS & PARIS PACKAGING WEEK
Artwork, Live Art Performance & Talk

Pentawards collaborated with Craig Black during Paris Packaging Week to bring his vision to life through a captivating live art performance, where he showcased his signature ‘Acrylic Fusion’ technique.

In front of a packed crowd, Craig hand-painted bespoke bottles and Tapì bottle closures, drawing inspiration from the vibrant colours of the Pentawards brand—seamlessly merging creativity and craftsmanship in real-time.

Alongside the performance, Craig also delivered his talk, ‘How Art Can Positively Impact Brands’, in which he explored the powerful role of art in brand storytelling. He highlighted how it evokes emotion, adds distinctiveness, and enhances visual impact—creating unforgettable brand experiences that truly resonate with audiences.

Collaboration: Pentawards x Paris Packaging Week x Tapì Group x Les Bouchages Delage

CONTACT

Say hello: hello@craig.black

Enquiries: alison@craig.black

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