JAGUAR TCS RACING - ACRYLIC FUSION HELMETS
Artwork & Live Art Performance

With Monaco being one of the pinnacles of the motorsport calendar and in order to highlight some of the unsung heroes of the Jaguar TCS Racing Team, we collaborated together on a project which spanned content, design and experiential by creating bespoke “Acrylic Fusion” helmets for each of the mechanics that debuted in the garage at the 2024 Monaco E-Prix.

This collaboration focuses on bridging the gap between motorsport and lifestyle. Craig created an “Acrylic Fusion” artwork texture inspired by the Jaguar TCS Racing premium colour palette that was then wrapped onto the helmets, each showcasing a bespoke “Acrylic Fusion” artwork texture personal to each mechanic.

The unique “Acrylic Fusion” helmets played an important role in celebrating the Jaguar TCS Racing mechanics and highlighting them as an integral asset to the team. Studio Craig Black was invited down to the garage in the pit lane to see first hand how they work on race day and it was absolutely incredible to witness.

The mechanics are responsible for the assembly of the all-electric race car - they have to deliver fast and seamless pit stops; work closely with the drivers, build and pack down the garage at each race; in addition to operating necessary tools and pit equipment to ensure the race car operates at peak performance.

To build excitement ahead of the famous race, Craig also delivered an engaging experiential activation prior to the race by painting a mechanic helmet live in front of an audience overlooking the Monaco motorsport circuit.

Collaboration: Jaguar TCS Racing
Photography & Videography (on-site): Jaguar TCS Racing
Photography & Videography (studio): Venture Creative

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